This is a Massive anime RPG and the largest forum group on the internet this describtion is taken off their site:
"Everything you do on GAIA earns you Gaia Gold. Posting, voting, surfing? you name it! As long as you are active on Gaia, you will earn gold. You can use your gold to buy clothing and accessories for your avatar in virtual shops located all throughout Gaia. Use the Map to navigate your way around the world to find these shops as well as other fun things to do."